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The fitness community has developed into a whole new core of inspiration for Nike
sina sports news at Nike, the inspiration will be reflected in a variety of forms, including innovative products and unusual sports performance. But in recent years, a global digital sports and fitness community has developed into a whole new inspiration for Nike.
information is power
has over 65 million women worldwide focusing on Nike brands through social media platforms such as Facebook, Twitter, Instagram and micro-blog. This allows us to engage in practical engagement and dialogue with them. Between September 2014 and October, female consumers had more than 1 million Nike related messages on the Twitter, equivalent to about 1472 per hour. Over the 30 days, more than two million women interacted with Nike's Facebook content. During the same period, female consumers also made 5 million 600 thousand interactions with Nike's Instagram pictures.
these digital activities, not just dialogue, it is sweat, endless movement of sweat. Nike+ Training Club (N+TC) applications for women have been downloaded 16 million times, and 9 million of women have downloaded Nike+Running applications. Through these applications, Nike can digitally and global female athletes have connections, and encourage and guide them at the same time, Nike also put the valuable comments from that converted to create better products and services of inspiration. As the new year draws near, Nike will launch an updated version of the new N+TC and Nike+ Running applications.
N+TC application
The
N+TC application is the core digital product of Nike TrainingClub. This is a personal coach that can really be carried around. It can understand the user's needs and encourage them through customized exercises and four training programs.
since mid November, the N+TC application will have a dual function. Users with Apple, TV, Google, Chromecast, or HDMI connections can connect the N+TC application to the large screen. Campaigners will be able to enjoy more comfortable sports experience at home.
in addition, the updated version of November has nearly doubled the language supported by the software. In addition to English, Japanese, Russian, French, German, Spanish, Italian and simplified and traditional Chinese, the application will also support the Indonesian (Indonesia), Thai, Korean, Portuguese, Brazil, Turkish American Spanish and Spanish america.
then, in January, the N+TC application will be further updated, adding a new bottom navigation bar for easy access, and adding several new social features. Users will be able to
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